Established in mid 2009, Golf Research Australia has been created to provide a modern, specialised market research service and portal to the Australian golf industry.
The services offered focus on the industry's interaction with the golf consumer and utilise the newly developed Committed Golf Research Panel. Typical areas of research include retail equipment sales, consumer brand perception and usage studies, participation trends, travel, and motivations for play.
What are the motivations and reasons why people play golf? Follow the link to get a copy of the latest Back of the Cup newsletter in which the reasons are revealed. Reports >
In the latest survey Golf Research Australia looked at your recent golf equipment spending habits, brand affiliations, purchase influences and internet use. Summary survey results are available by clicking here.
Want to participate in future surveys? Learn more about the Committed Golfer Panel.
Are you a committed golfer willing to share your opinions on the game, the equipment you use, the outlets you buy from? If so the Committed Golfer Panel is for you. Join the Panel
