Reports & Newsletters

Back of the Cup - A Newsletter Concerning the Business of Golf

Below are copies of previous editions of the Back of the Cup.

February 2011 - Marketing - Our biggest weakness

November 2010 - Golf Clubs in 2020 and the uncomfortable transformation to a "golf playing facility"

Sept 2010 - Junior Golf - An Urgent Message

July 2010 - Strategic Planning, 2009 Participation update

April 2010 - Golf Marketing, Course Design & Clubhouses

Mar 2010 - The Challenges of New Golf Development & Golf Technology - where is it headed?

Dec 2009 - Market Analysis - What is happening outside your gate?

Nov 2009 - What does the Crawford Report mean for Australian Golf?

Sept 2009 - The main reasons and motivations for playing golf

July 2009 - Rounds played - why track them and what can you learn?

Feb 2009 - How Recession Proof is the Australian Golf Industry - Part 2

Jan 2009 - How Recession Proof is the Australian Golf Industry - Part 1

Back of the Cup - Archive editions

Below are archive editions of the Back of the Cup published prior to 2009.

Golf Clubs in 2020 - what will they look like?	Club Sustainability - A 10 point checklist
Club Boards and the need for continuity	Member Communication and Retention
Masterplanning and the sell to members	Reciprocal Rights - are they a forgotten benefit?
Speed of Play - Our biggest complaint	Transferable Memberships - A funding panacea?
The Residential Led Supply Risk	The Pros and Cons of Leasing
The Legal Risk of Golf Balls over Fences	Measuring Member Rounds Frequency
The Baby Boomers are Coming!	The Cost of Golf - what are your numbers saying?
The Changing Golf Member Demographic	The Budgeting Process

Industry and recent client reports

Over the past seven years Jeff Blunden, the Principal of JBAS has authored numerous industry reports. A number of these reports are publicly available. Below are copies of these reports which are available for download.

Private Club Retail Operations - A Benchmark Report (Note: this report is for sale)

Golf Queensland, a study into Golf Club Membership Attrition and Retention.

Other Complimentary Reports

The PGA Report - 2006	Issues and Challenges for Golf Clubs in Victoria	The Golf Retail Industry in Australia
The On-course Golf Retail Market in Australia	Water and the Australian Golf Industry - 2007	Australian Golf Industry Report - 2004 (5 Mb)