Operating and financial reviews are one of the key product offerings available from JBAS. With a detailed understanding of facility revenue and expense benchmarks and the advanced applied finance skills, JBAS has an ability to analyse detailed data and determine the true drivers behind any operating result.

Typical project delivery includes specific advice concerning current operations and the potential for improvement in revenue growth, expense management, operating efficiencies and guest satisfaction indicators.

JBAS is able to assist off site or absent owners with on-site monitoring or oversight of their assets, ensuring they are being managed efficiently and are pursuing the desired direction in an effective manner. JBAS works with staff and management to ensure they fully understand the facility and its goals and assists management in implementing any operational or organisational changes required.

Whether you are seeking to attract new members, retain current ones or are seeking a more effective method of reaching your target market, a key requirement is a business planning.  The business planning program typically includes a market study, positioning analysis, detailed operational modelling and identification of long term capital funding needs, with the planning process normally starting with extensive member or customer research. As effective marketing of golf is becoming increasingly critical in order to reach your customers and attract new business, JBAS is well positioned to assist you in the identification and adaption of necessary changes in current business and marketing strategies to better meet the needs of the current market.

JBAS provides detailed market studies to aid clients in their understanding of strategic positioning, opportunity analysis, and pricing decisions, helping them identify where their particular niche may or may not be in any given market.

JBAS has delivered a number of presentation to Boards that outline the current state of the industry, the general environment in which they operate and its first impression opinions of the facility. On the provision of a base level of information, a more detailed presentation is also available, including a high level review of recent facility trading results and potential opportunities.

An on-going understanding of member satisfaction is a key requirement in any successful golf club. This level of understanding is typically evidenced in the annual attrition rate.  As satisfaction and retention are becoming crucial requirements in today's environment, JBAS can play a leading role in the set up, delivery and interpretation of facility/member surveys, from which recommendations for future direction and enhanced satisfaction will follow. Click here to see a sample survey.

JBAS has completed a number of consumer research studies for companies with specific interest in the views of the golf consumer. Market segments assisted to date include residential, travel, credit card providers and retailers. With detailed historical consumer views held by JBAS, important trend information is available on most of the key drivers impacting golf participation and its involvement with its associated industries.

Retail operations are a key part of the overall product offered by any facility, be they independently operated or directly controlled by the facility. Given that they are often the main point of contact for most golfers and where many first impressions are gained, it is therefore vital that these outlets perform to their maximum capability. JBAS has performed a number of retail outlet assessments reviewing outlet performance, profitability and is able to provide independent advice on appropriate operating structures and contractual terms.

JBAS can thoroughly review your proposed project and provide an independent assessment of its likely operating performance to assist in the preliminary structuring of the project. Typical areas covered in a project like this include.

• Market overview
• Overview of development opportunity
• Assessment of the target market demographic profile
• Review of historical performance of any competing facilities 
• Development of membership and green fee pricing programs
• Required operational structures to self manage or engage 3rd party managers
• Projected cash flows
• Capital budgeting
• Golf operations business and marketing plans
• Exit strategy
  

Just like in other industries, legal disagreements can occur within the golf industry and end up in court.  JBAS is experienced in the provision of expert witness services and can provide any potential legal matter with unrivalled experience, information and analysis concerning the golf industry.

JBAS has completed a number of equipment brand/market share studies for companies wanting to understand their share of market and that of its competing brands. These studies typically help with an understanding of product sell through at retail levels, as opposed to wholesale sales, with the results typically feeding into future planned marketing programs.

Today's clubhouses need to be not only functional, but cost effective and flexible to the needs of the golf facility. JBAS is able to provide consultation to clients concerning layout and functionality planning for clubhouses, as well as capital budgeting. The typical work program undertaken in past clubhouse studies included:

• A review of the spatial needs of the clubhouse based on expected patronage numbers at the facility.
• Provision of guidance on the facilities to be included within the clubhouse; and
• A preliminary maintenance building brief (if required)
  
  

Asset due diligence is essentially an operational and market review, performed on behalf of a potential purchaser. JBAS can assist in the review of the asset and provide an independent assessment of its likely future performance under a number of different market or operating scenarios. Typical areas covered in a project like this include.

• Market overview
• Assessment of the target market demographic profile
• Review of historical operating performance
• Management suitability
• Competitor review
• Projected cash flows and scenario modelling
• Required capital budgeting
  

The Principal of JBAS has provided assistance on golf asset valuations for the past seven years and as such JBAS is well positioned to assist current valuers with industry information, benchmarks and financial forecasts.